Networking the networkers
The Microsoft Advocacy Program identifies experts and thought leaders who rely on Microsoft technology. This elite group attends conferences, speaks at events, and uses Microsoft technology all along the way.
Microsoft wanted a way to network these natural evangelists and provide them with detailed, technical answers to bleeding-edge questions they might encounter as early adopters and high-performing users.
A new home for thought leaders
We joined the project to facilitate brand alignment and develop a visual language that would resonate with the target audience.
We delivered the strategy with a brand guideline for easy reference by Microsoft and the advocates themselves. Then we designed the core marketing assets, such as the program website, custom presentation template, and more.