Sky’s the limit

Bluetooth SIG



Content strategy
Concept development
User-interface design
HTML, CSS & JavaScript code

The Internet of (many more) Things

In the world of wireless, the launch of the latest Bluetooth Core Specification is revolutionary and will create endless opportunities for developers and manufacturers to connect their devices to the Internet of Things (IoT).

To announce the new specification, Bluetooth needed a landing page to highlight key features and benefits for journalists, analysts, product managers, and organization members. Our team conceived, designed, and developed a responsive page that took advantage of the word launch.


Results from the first day:

  • Page views up 338% vs. previous record
  • Twitter exposure up 157% vs. 4.1 launch

Plus, we created a second landing page to honor the “Mission Control Team”, those innovators who built and tested the specifications from the ground up. And even custom-made a patch that commemorates how their efforts brought this wireless technology to new heights.