Concept and script development
How do executives decide to buy?
Hewlett Packard needed to train their sales staff on how to sell further up the chain of command. Thinking like a CFO, what opportunities can you find in a balance sheet or profit-and-loss statement? And what is the most effective story to tell?
Executive Communications (now Corporate Visions), a local company with expertise in negotiating at the highest levels, was asked to provide this on-demand experience to thousands of HP’s sales professionals.
A three-part miniseries to boost the bottom line
Working closely with the subject matter experts, we created a video trilogy to bring key sales concepts to life.
We completed scripts, worked with our production partner (Surround Media) to hire talent and crew, and completed post-production in-house (editing and motion graphics).
Big ideas save money too
Producing the entire series at once improved continuity for the story across all 3 videos and saved the client over 60% on production costs compared to filming each separately. The finished product was distributed on HP’s internal network as a resource for their huge sales team.