Build the Tip

Vision Foundry



Identity design
Presentation design

Great moments are worth remembering

In 2014, the Seattle Seahawks earned their first trip to the Super Bowl by winning the NFC championship in dramatic fashion. Richard Sherman tipped a pass in the end zone, and Malcolm Smith completed the interception to seal the victory.

To commemorate the celebrated event, a group of fans organized a crowdsourced effort to commission a statue of “the tip” for display in front of CenturyLink Field. In order to raise the money, however, the planners had to get the word out.


The result: We designed the tip

Before the 12th man could launch a public fundraiser, the effort needed a strong visual identity to make the story memorable.

We designed a symbol and word marks for the “Build the Tip” campaign. And we delivered a design guide and presentation template.


Our work appeared on the donation incentives (footballs, bracelets, pint glasses, T-shirts), and media coverage. Go Hawks!


Venture Arts really transformed our project from a good idea into a professionally branded campaign, . . . They immediately got what we were trying to do. . . . The wonderful branding work they created has represented us beautifully across local and national publications, websites and television. . . . We give Venture Arts our strongest possible recommendation.

Joe Michaels and Chris Bauer, project organizers