Great moments are worth remembering
In 2014, the Seattle Seahawks earned their first trip to the Super Bowl by winning the NFC championship in dramatic fashion. Richard Sherman tipped a pass in the end zone, and Malcolm Smith completed the interception to seal the victory.
To commemorate the celebrated event, a group of fans organized a crowdsourced effort to commission a statue of “the tip” for display in front of CenturyLink Field. In order to raise the money, however, the planners had to get the word out.
The result: We designed the tip
Before the 12th man could launch a public fundraiser, the effort needed a strong visual identity to make the story memorable.
We designed a symbol and word marks for the “Build the Tip” campaign. And we delivered a design guide and presentation template.
Our work appeared on the donation incentives (footballs, bracelets, pint glasses, T-shirts), and media coverage. Go Hawks!
Venture Arts really transformed our project from a good idea into a professionally branded campaign, . . . They immediately got what we were trying to do. . . . The wonderful branding work they created has represented us beautifully across local and national publications, websites and television. . . . We give Venture Arts our strongest possible recommendation.