B2MuchBetter

Bodypoint

Image

Services

User research
Competitive analysis
Info architecture
User-interface template
Prototype testing
Developer guide
Training
Analytics

A template for putting users first

After completion of the strategy and brand phase, Bodypoint needed a new website template to better serve key visitors. The previous site suffered from piecemeal improvements compiled by a variety of content owners.

The final template increased flexibility to support a growing inventory of product SKUs. And the content strategy got more people in the door. Published just over one year, results are positive:

  • Visits from organic search up 70%
  • Total visits to site up 57%
  • Overall site users up 41%

The build and maintenance was handled by a development partner (Coherent Interactive). Our handoff included a comprehensive developer guide from which they built the entire site.

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