A template for putting users first
After completion of the strategy and brand phase, Bodypoint needed a new website template to better serve key visitors. The previous site suffered from piecemeal improvements compiled by a variety of content owners.
The final template increased flexibility to support a growing inventory of product SKUs. And the content strategy got more people in the door. Published just over one year, results are positive:
- Visits from organic search up 70%
- Total visits to site up 57%
- Overall site users up 41%
The build and maintenance was handled by a development partner (Coherent Interactive). Our handoff included a comprehensive developer guide from which they built the entire site.