Client Etagz, Tribal Scream
Services User-experience design for media
Industry Digital marketing
Location Seattle, WA
Challenge Etagz wanted user-interface concepts for digital-marketing CDs that would be attached to bottles of KC Masterpiece BBQ sauce. The co-branding included MSNBC (sponsor), the TODAY show’s Al Roker (BBQ fan), Ford (sweepstakes giveaway), KC Masterpiece (products & recipes), Weber (BBQ grills) and NBC (television shows).
Solution After initial discovery on the marketing campaign goals, our team designed the full experience and delivered assets on time and on budget.